Move over Luxe and Palazzo, Chennai just got a swanky new movie theatre in Anna Nagar.  The area has become a hub for food and entertainment over the last few months with new eateries, mall and now a movie hall coming in the area.

The new PVR ICON, located in VR Chennai, is spread over 80,633 sq. ft. and finished in classic art deco. The lobby space has intricate marble flooring, mirrored ceilings, enamelled lighting, and antique gold accents are just a few of the highlights of the design. Services like free WiFi, portable chargers, pillows, WhatsApp, etc. will also be offered in screens.

PVR ICON offers a total seating capacity of 2,590. The cinema features cutting-edge technology by bringing PVR’s homegrown large screen format, P [XL] equipped with RGB Laser projection system and the immersive sound technology of Dolby ATMOS surround sound. It will also offer 4K projection system along with NextGen 3D experience and ultimate sound technology.

PVR, which had acquired city’s famous SPI Cinemas in August 2018, is expecting a revenue of Rs 500 crore by the end of financial year 2019-20.