After creating a splash with outlets in Mumbai, New Delhi and Bengaluru, Nicobar’s Chennai abode is all set to give you sleepless nights. Perched atop the GoodEarth store at Thousand Lights, this will be a meandering space with six distinct sections. Their newest outlet stays true to the vibe of the east coast—fresh, open, and starring enough timber and greens to supplant any tropical garden. The store will be formally launched on Saturday.
Nicobar describes itself as a design-led digital brand with physical experiential stores to complement its online experience. Their aim is to create a democratic design identity that extends beyond the commercial realm into a new way of experiencing design in everyday life.
The clothes at Nicobar focus on form, fit, and finish, and are design pieces that can be worn many ways, and to suit many lifestyles. They believe in simple silhouettes created from natural fabrics. In the home décor space they have a chic, contemporary line of beautiful glassware, stoneware, slate, marble kitchen and cooking accessories, as well as bed and table linens, these are pieces designed to inject some tropical ease into urban dwellings. They also have a special line of clothes, bags and accessories for travellers.
As you walk around their plush store in Chennai and peer outside the wide windows, you’ll see bikes whiz past as well as the vines creeping up the walls of the Taj Coromandel and an assortment of palm and tamarind trees. The mosaics in the floor are mirrored in fluttering fabrics in blush, moss and sky.
In one section a Bauhaus-reminiscent nesting table houses serveware just begging to be a part of memorable meals as well as little bits that the creators brought back from their travels.
Nicobar as a brand intends to create spaces which, while rooted in heritage, look towards technology for a well-rounded sampler of the times we live in.
There’s something for everyone in their restored Chennai home—spots to lean against, corners to nestle into, and a wide-ranging array of baubles that are designed uniquely to fit every lifestyle seamlessly.
Visit the store this weekend!
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All images have been taken from FB page of the brand.
