Luxury brand Armani Exchange has made its grand entry to Namma Chennai. With a spacious 1200 sq.feet. store on the ground floor of Express Avenue mall, this new place is worth checking out. The store usesraw steel, aged wood and concrete toevoke the industrial interior of a young and dynamic New York.

A beamed A and X logo defines the balconade at the entrance. Metal profiles, industrial planks and concrete walls create a space that creates a strong material and sensory impact, whose centrality is defined by two identifying lighting pillars. A register of windows moves along the entire perimeter, allowing light to enter and shape its spaces.

Armani Exchange opens doors to its store in Chennai with the launch of the Autumn Winter 2018 collection. The A|X Armani Exchange men’s collection stays true to the brand’s youthful, urban, offbeat spirit. Clothes and accessories are personalised with patches and studs, with camouflage, houndstooth and mini geometric patterns, and with digital, photographic or graffiti-inspired prints. American preppy college looks show up in bomber jackets, cargo pants and hoodies.

Bold and full of personality, the women’s collection showcases 1980s-inspired clothes and accessories, featuring contrasting materials and shapes, and vibrant colour-blocking. Personality-enhancing looks include short dresses with subtle, masculine details, worn with fishnet stockings and high boots or metallic-finish ankle boots.

Next time, you plan to shop for branded bags, jackets, jeans, watches, T shirts and accessories like belts, sunglasses and more for men and women, do make a point to check out Armani Exchange.

Location: Armani Exchange, Ground Floor, Express Avenue mall, Royapettah